Nov 25, 2009-2009
Indonesia
Against Asia Pulp and Paper
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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP
Greenpeace [Indonesia and International]
TARGET
Asia Pulp and Paper
WIDELY HELD BELIEF
Companies shouldn’t profit from deforestation.
CASE NARRATIVE
Issue and Opponent: In 2009, Greenpeace International focused on Asia Pulp and Paper, which worked in the heart of the Indonesian forest, and launched its “Asia Pulp & Paper under Investigation” campaign. Dilemma Action: On November 25, “Thirteen Greenpeace activists locked down cranes at Asia Pulp and Paper’s main port, attaching themselves to dangling crane cables. Outcomes: All thirteen activists were ultimately arrested, and the last four activists occupied one of the cranes for twenty-seven hours. The action was followed by Greenpeace reports showing the company’s unlawful practices and posted them on their website. Various actions to target APP continued, and eventually, in 2013, they announced they would end deforestation and work to sustainably source their paper. Greenpeace is an organization dedicated to climate action.
PRIMARY STRUGGLE/GOAL
NONVIOLENT TACTICS USED
DA TACTICS USED
Nonviolent obstruction
CASE NARRATIVE WRITER
SUCCESS METRICS
9 / 12
(CONC) Concessions were made
(EREP) Dilemma action got replicated by other movements
(MC) Media Coverage
(MSYMP) Media coverage was sympathetic to the activists
(OR) Opponent response
(PUN) Punishment favored the activists
(REFR) Dilemma action reframed the narrative of the opponent
(RF) Dilemma action reduced fear and/or apathy among the activists
(SA) Dilemma action appealed to a broad segment of the public
PART OF A LARGER CAMPAIGN
3 / 3
Activist group continued working together after the action
Encouraged more participants to join the movement
Internally replicated by the same movement
RESOURCES
Project documentation
Dilemma Actions Coding Guidebook
Case study documentation
Dilemma_Actions_Analysis_Dataset
SOURCES
Carrington, Damian. 2014. “Is APP’s zero deforestation pledge a green villain’s dramatic turnaround?” The Guardian. Retrieved July 22, 2023. (https://www.theguardian.com/environment/2014/mar/26/app-deforestation-greenpeace-campaign).
Greenpeace International. “Asia pulp & paper under investigation: exposing the lead driver of deforestation in Indonesia,” Retrieved July 22, 2023. (https://wayback.archive-it.org/9650/20200406020249/http://p3-raw.greenpeace.org/international/en/campaigns/forests/asia-pacific/app/).
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