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Jul 1, 2015-2015

Lebanon

#YouStink

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Lebanese citizens

TARGET

Beirut city government

WIDELY HELD BELIEF

The government is responsible for public sanitation.

CASE NARRATIVE

Issue and Opponent: The garbage-filled streets of Beirut were becoming unbearable for the city’s residents during the summer heat of 2015 and began to pose serious health problems. Over 100,000 protestors took to the streets to protest the removal of garbage from the streets and to find an appropriate environmental solution to the crisis.
Dilemma Action: Though accompanied by general protests and marches, the name “#YouStink” and its social media presence symbolize the literal stink of the garbage in the streets as well as how the ruling elite stink of corruption and justice. The movement was thrust to a new level when the Lebanese government began to arrest and use violence against people for simply wanting clean air.
Outcomes: At the moment, the movement has limited its activity to Facebook. The momentum of the movement was dusted over by the Beirut municipal elections.

PRIMARY STRUGGLE/GOAL

Environment

DA TACTICS USED

New signs and names

CASE NARRATIVE WRITER

SUCCESS METRICS

8 / 12

(EREP) Dilemma action got replicated by other movements

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(REFR) Dilemma action reframed the narrative of the opponent

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

0 / 3

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

Beautiful Trouble. 2015. “#You Stink,” Retrieved July 23, 2023. (https://beautifultrouble.org/toolbox/tool/-youstink).

Perry, Tom. 2015. “Beirut’s mounting trash reflects crisis of government,” Reuters. Retrieved July 23, 2023. (https://www.reuters.com/article/us-lebanon-government/beiruts-mounting-trash-reflects-crisis-of-government-idUSKCN0PX16320150723).

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