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Aug 1, 2007-2007

India

Zero Rupee Notes

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

5th Pillar Anti-Corruption Movement (NGO)

TARGET

Government officials

WIDELY HELD BELIEF

It is unethical for govt. officials to accept bribe to get work down.

CASE NARRATIVE

Issue and Opposition: India has a culture of bribery. Almost no work in public offices can be done without paying government officials. This action was planned to send a message to the Chennai government officials.
Dilemma Action: The Anti-Corruption movement, 5th Pillar, distributed “Zero Rupee” paper currencies to Chennai residents to give to civil servants when they asked for bribes. The Zero Rupee bill looks identical to a 50 Rupee note with two differences: A. it is marked with a zero (0) instead of the number 50 and B. a logo for the 5th Pillar appeared in the corner of the paper currency. The message was that the public was so tired of paying extra money to Chennai government officials that they were ready to hand over only Zero Rupee notes. The Zero Rupee signified a strong refusal of the bribe request. There is no evidence to support that this dilemma action was a part of any larger campaign.
Outcome: There was no impact of this action. Bribery continued although it aroused public sympathy.

PRIMARY STRUGGLE/GOAL

Accountability / Corruption

DA TACTICS USED

Delivering symbolic objects

CASE NARRATIVE WRITER

SUCCESS METRICS

8 / 12

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(OR) Opponent response

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

PART OF A LARGER CAMPAIGN

0 / 3

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

New Tactics in Human Rights. “Using fake money to protest prevalence of bribery in public service sectors,” Retrieved July 22, 2023. (https://www.newtactics.org/tactic/using-fake-money-protest-prevalence-bribery-public-service-sectors).

https://5thpillar.org/programs/zero-rupee-note/. Accessed April 15, 2022.

Sharma, Reema. 2021. “Have you ever seen India’s zero rupee note? Know when and why it was printed, fascinating details about it,” Zee News India. Retrieved July 22, 2023. (https://zeenews.india.com/personal-finance/have-you-ever-seen-indias-zero-rupee-note-know-when-and-why-it-was-printed-fascinating-details-about-it-2422223.html).

Ranjan, Rohit. 2021. “India Has Zero Rupee Note To Fight Against Corruption, Know All About It,” Republic World. Retrieved July 22, 2023. (https://www.republicworld.com/india-news/general-news/india-has-zero-rupee-note-to-fight-against-corruption-know-all-about-it.html).

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