Dec 3, 2015-2015
France
COP21 Brandalism Campaign
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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP
Various graphical artists
TARGET
Corporations
WIDELY HELD BELIEF
Corporations that contribute to the climate crisis shouldn’t be allowed to hide behind greenwashing.
CASE NARRATIVE
Issue and Opponent: During the COP21 climate talks, many fossil-fuel corporations sponsored the event, allowing them to purchase advertising space to market their products. Furthermore, mass gatherings were banned in Paris in advance of climate talks due to security concerns, so Brandalism protesters used art to voice their concerns about greenwashing.
Dilemma Action: 82 artists installed 600 fake corporate ads–often referred to as Brandalism– across Paris to challenge the ways that corporations were engaged in greenwashing immense corporate sponsorships during the COP21 climate conference.
Outcomes: Not clear if it affected the outcome of the climate talks, but it called attention to corporate greenwashing. Approached by the public to obtain how-to guides, provide gratitude, and request copies of the posters in printed form. This action was part of a larger movement.
PRIMARY STRUGGLE/GOAL
NONVIOLENT TACTICS USED
DA TACTICS USED
Banners/posters/displayed communications
Brandalism
CASE NARRATIVE WRITER
SUCCESS METRICS
9 / 12
(EREP) Dilemma action got replicated by other movements
(MC) Media Coverage
(MSYMP) Media coverage was sympathetic to the activists
(OR) Opponent response
(PS) Dilemma action built sympathy with the public
(REFR) Dilemma action reframed the narrative of the opponent
(SA) Dilemma action appealed to a broad segment of the public
Artivism
Laugtivism
PART OF A LARGER CAMPAIGN
1 / 3
Activist group continued working together after the action
RESOURCES
Project documentation
Dilemma Actions Coding Guidebook
Case study documentation
Dilemma_Actions_Analysis_Dataset
SOURCES
Dekeyser, Thomas. 2015. “Why artists installed 600 fake adverts at COP21,” Retrieved July 23, 2023. (https://theconversation.com/why-artists-installed-600-fake-adverts-at-cop21-51925).
Griffin, Andrew. 2015. “COP21: ‘Brandalism’ activists post satirical adverts around Paris in protest of climate change advertising,” Independent. Retrieved July 23, 2023. (https://www.independent.co.uk/climate-change/news/cop21-brandalism-paris-climate-change-talks-protests-a6754896.html).
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