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Apr 18, 2012-2012

Montenegro

Underwear Protest

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ACTIVISTS/ACT.GROUPS/DESCRIPTION OF THE GROUP

Network for Affirmation of the Nongovernmental Sector (MANS)

TARGET

PM Luksic

WIDELY HELD BELIEF

Corrupt government officials should be exposed.

CASE NARRATIVE

Issue and Opponent: The government of Montenegrins, specifically Prime Minister Igor Luksic, was reported to have bought underwear using official government funds while in Estonia. Luksic and his government were also under criticism stemming from the new tax plan that Luksic was planning on implementing. The government has failed to meet the demands of the activists before.
Dilemma Action: On April 18, 2012, members of the Network for Affirmation of the Nongovernmental Sector (MANS) strung up underwear in front of the government building in Podgorica with the names of ministers pinned to them.
Outcomes: There is no evidence of concessions being made or punishments being instilled. Luksic remained Prime Minister until December 2012 and remains an influential politician in Montenegro today.

PRIMARY STRUGGLE/GOAL

Accountability / Corruption

DA TACTICS USED

Taunting officials

CASE NARRATIVE WRITER

SUCCESS METRICS

8 / 12

(MC) Media Coverage

(MSYMP) Media coverage was sympathetic to the activists

(PS) Dilemma action built sympathy with the public

(PUN) Punishment favored the activists

(REFR) Dilemma action reframed the narrative of the opponent

(RF) Dilemma action reduced fear and/or apathy among the activists

(SA) Dilemma action appealed to a broad segment of the public

Laugtivism

PART OF A LARGER CAMPAIGN

1 / 3

Activist group continued working together after the action

RESOURCES

Project documentation

Dilemma Actions Coding Guidebook

Case study documentation

Dilemma_Actions_Analysis_Dataset

CC BY 4.0 Deed, Attribution 4.0 International

SOURCES

Radio Free Europe Radio Liberty. 2012. “Montenegrins Wave Underwear In Protest,” Retrieved July 23, 2023. (https://www.rferl.org/a/montenegro_underwear_protest/24553687.html).


Milosevic, Milena. 2012. “NEWS Activists Stage Underwear Protest in Montenegro,” Balkan in Sight. Retrieved July 23, 2023. (https://balkaninsight.com/2012/04/19/underwear-warns-montenegrin-government/).

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